Everything you need to measure paid UA
Attribution, ROAS, revenue and cohorts — self-serve, transparent, from install #1.
Deterministic install attribution
Android Play Install Referrer — clean click→install match, no fingerprinting.
ROAS, included
Revenue attributed to each campaign / adset / ad. From install #1, not a higher tier.
Meta CAPI + TikTok Events API
Server-side event forwarding so your campaigns actually optimize.
SKAN for iOS
Conversion values + postbacks, reconciled into one honest number.
Revenue via RevenueCat
Subscription & IAP revenue from RevenueCat webhooks, matched to the install for true ROAS.
Retention & ARPU from D0
Cohorts start at the install day — not D1. Vendors differ on whether day 0 is counted; we count it.
How it works
Add the SDK
One package (Android first, Expo-friendly). Reads the install source deterministically.
Connect Meta, TikTok & RevenueCat
OAuth + a webhook. We forward events, pull spend, and ingest revenue for ROAS.
See ROAS
Revenue per campaign / adset / ad, from install #1.
Start measuring what your ads make you.
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