AppsFlyer alternative: how Traqio compares

What does AppsFlyer cost?

AppsFlyer publishes one per-conversion rate: $0.07 per conversion on the Growth plan, charged after a welcome package of “12,000 free conversions to be used within the first 12 months” (appsflyer.com/pricing, checked 2026-09-13). The Enterprise plan is listed as “Custom pricing” behind “Request a demo”, so its rate is not public.

Traqio publishes $0.05 per conversion with 1,000 conversions free every month. In Traqio, a conversion is one attributed install or one post-install event that the customer chose to measure; organic installs are not billed.

The two free allowances differ in shape more than in size. AppsFlyer's 12,000 conversions are a one-off allocation spent across the first twelve months; Traqio's 1,000 are granted again every month. Across a first year the two land close to each other in absolute volume, and from the second year on Traqio's is the one still refilling. AppsFlyer's pricing page does not state what a Zero account can measure once the welcome package is used up (checked 2026-09-13).

Neither figure settles which platform is cheaper at scale, and this page does not claim that Traqio is. AppsFlyer negotiates Enterprise pricing privately, and a large account can land below Traqio's list rate. The claim here is narrower and checkable: Traqio's price is published, identical for everyone, and does not require a conversation to obtain.

Is ROAS included on the free plan?

Return on ad spend (ROAS) is the revenue attributed to an advertising campaign divided by the amount spent on that campaign; a ROAS of 2 means one unit of currency spent returned two. Traqio computes ROAS on every plan including the free one, because Traqio's plans differ in billed volume only and never in features.

The spend side is the half that tends to get tiered. AppsFlyer lists “Basic ad spend reporting” on the Zero plan and “Real-time ad spend aggregation and reporting” from Growth upward; cohort, retention and LTV reports are listed on Zero as well (appsflyer.com/pricing, checked 2026-09-13). Reading the ratio's two halves separately is the useful move here: the revenue half is broadly available, the spend half is what a plan buys.

Traqio pulls daily campaign spend from Meta and TikTok and divides attributed revenue by it, per campaign, ad set and ad. Cohorts are counted from install day: in Traqio, D0 is the install day itself and it is included in ARPU and LTV rather than starting the clock at D1.

What each platform actually measures

AppsFlyer measures more surfaces than Traqio does, and its pricing page is explicit about it: cross-device and web attribution, multi-touch attribution, CTV/OTT measurement, “Protect360™” fraud protection, deferred deep linking, “Data Locker” raw export and a partner marketplace all appear across its plans (checked 2026-09-13). Traqio ships none of those.

Traqio measures mobile app installs and post-install events on two paid channels. On Android, attribution is deterministic: a click id travels with the Play Store listing visit, and the Play Install Referrer Library returns that referrer string on first launch together with the referrer-click and install-begin timestamps, information Google states stays available for 90 days after install. On iOS, Traqio ingests, signature-checks and decodes SKAdNetwork postbacks, which Apple delivers aggregated and delayed by design.

On top of attribution, Traqio forwards install and purchase events server-side to the Meta Conversions API and the TikTok Events API with a shared event id so each conversion is counted once, ingests subscription and in-app-purchase revenue from RevenueCat webhooks, and ingests impression-level AdMob ad revenue. All of it sits on the free plan, because there is no plan on which it does not.

The spend connectors are Meta and TikTok only. Traqio has no Google Ads connector and no Apple Search Ads connector, so it cannot report ROAS for those channels — a ratio with no denominator is not a number Traqio will show.

When AppsFlyer is the better choice

AppsFlyer is the better choice whenever the measurement question extends past two mobile ad networks. Teams that need web or cross-device attribution, CTV/OTT measurement, multi-touch attribution, fraud protection, deferred deep linking, raw data delivered into a warehouse, spend pulled from many networks, or enterprise controls such as SSO, audit logs and a dedicated customer success manager will find all of those on AppsFlyer's plans and absent from Traqio.

Traqio fits a narrower case: the paid spend is on Meta and TikTok, the question being asked is what those campaigns returned, and the team would rather read a price than book a call. That case is common among indie developers, small studios and the agencies serving them, and it is the only case this page argues for.

• You buy across many networks or DSPs — Traqio pulls spend from Meta and TikTok only.
• You need fraud protection, incrementality testing, CTV/OTT measurement or data clean rooms — Traqio ships none of them.
• You need deep linking or deferred deep linking — Traqio does not ship either today.
• You need raw-data export or a pull API into your own warehouse — Traqio reports in its dashboard only.
• You need granular click and view attribution from Meta's and TikTok's own inventory, which requires being listed in their measurement-partner directories. AppsFlyer is listed; Traqio is not yet (checked 2026-09).
• You are buying at enterprise volume — a negotiated AppsFlyer rate can land below Traqio's published $0.05.

AppsFlyer, Branch and Traqio on published pricing

Of the three, only AppsFlyer and Traqio publish a rate at all. Branch's pricing page lists Basics, Essentials and Enterprise plans with no price on any of them; its calls to action are “Start your free trial” on Basics and “Request a demo” on Essentials and Enterprise (branch.io/pricing, checked 2026-09-13).

That is the practical reason “<vendor> pricing” is such a common search in this category: for most of it, the price is not on the page. AppsFlyer is the exception at the Growth tier and stops being one at Enterprise. Traqio publishes one rate that applies to every plan.

Adjust is the other MMP most often weighed against AppsFlyer. Traqio keeps a separate comparison page for it rather than summarising a third vendor's terms second-hand here.

How to compare the two on your own data

Running both measurement stacks at once is the only comparison that settles anything, and nothing prevents it: the Traqio SDK can sit alongside an existing AppsFlyer integration, both record the same installs, and no historical data moves. Compare attributed installs and ROAS over two to four weeks, then keep whichever number the team trusts.

The overlap costs nothing on Traqio's side up to 1,000 conversions a month. A parallel run is also the cheapest way to see how far a network's self-reported installs drift from a third-party count, which is the reason the MMP category exists.

Traqio is in early access. Sign-up and the free tier are fully self-serve today; paid billing is not switched on yet, so usage above the free bucket is not charged at the moment.