How do renewals attribute months later?

The RevenueCat app_user_id matches the install we recorded, so a renewal in month 6 still credits the acquiring campaign.

LTV & ROAS for subscription apps

For subscription apps, cost-per-install lies — a $3 CPI can be great or terrible depending on retention. Traqio ties RevenueCat revenue (including renewals) back to the campaign, so you optimize on LTV, not installs.

Renewals count

Every RevenueCat renewal flows in and attaches to the original install — so LTV grows over the cohort's life.

Cohorts from D0

ARPU and LTV start at the install day (not D1), so early revenue isn't lost. AppsFlyer skips D0; we don't.

FAQ

How do renewals attribute months later?: The RevenueCat app_user_id matches the install we recorded, so a renewal in month 6 still credits the acquiring campaign.

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Last updated 2026-07-04