Do I need to be a TikTok MMP customer?

No — you can start self-serve today. Deeper granular attribution comes as we complete partner certification.

Attribution + ROAS for TikTok app campaigns

Add the SDK, connect TikTok, and see which campaigns actually drive installs and revenue — with events forwarded server-side for better optimization.

Install + in-app events to TikTok's Events API with dedup, so campaigns optimize even without the TikTok SDK.

Attributed revenue ÷ TikTok spend per campaign, from install #1.

Do I need to be a TikTok MMP customer?: No — you can start self-serve today. Deeper granular attribution comes as we complete partner certification.

Start measuring your ROAS — free.

1,000 conversions/mo free · no minimum · no sales call.

Last updated 2026-07-04