Deferred deep linking, explained
A deep link opens a specific screen in an installed app. A deferred deep link handles the case where the app isn't installed yet: the user installs, and on first launch lands on the intended screen — preserving the original context through the install.
Why it matters
It removes friction: a user who tapped a product link doesn't land on a generic home screen after installing — they land on that product.
How it relates to attribution
The same click id that carries attribution can carry the destination, so install measurement and routing share one deterministic signal.
FAQ
- Does Traqio support deferred deep linking?
- It's on the roadmap. Today the focus is attribution + ROAS; the deterministic click id is the foundation deep linking will build on.
Last updated 2026-07-04