How to migrate to a new MMP
Switching MMPs sounds risky, but it doesn't have to be. The safe pattern is to run the new SDK alongside the old one, compare numbers over a few weeks, then cut over once you trust the new data.
Run in parallel
Add the Traqio SDK next to your current one. Both record installs; you lose no data during the overlap.
Compare, then cut over
Check attribution and ROAS against your existing tool for 2–4 weeks. Once they line up, point campaigns at the new one.
FAQ
- Will I lose historical data?
- Historical data stays in your old tool; new installs flow into Traqio from the day you add the SDK. There's no lock-in either direction.
Last updated 2026-07-04