Traqio.vsLinkrunnerLinkrunner alternative: how Traqio compares
Traqio is a mobile measurement partner (MMP) for apps and websites: it attributes app installs, website sign-ups and the events that follow them to ad campaigns and reports return on ad spend, with per-conversion pricing published up front. Linkrunner is an MMP that publishes a per-install rate from $0.010 down to $0.007, after 25,000 attributed installs granted once. Traqio grants 2,000 conversions every month to each app, then charges $0.04. Straight answer first: above about 2,700 installs a month for one app, Linkrunner costs less than Traqio. Every Linkrunner fact below is quoted from its own pages and dated.
Side by side
| Compared on | Traqio | Linkrunner |
|---|---|---|
| Per-conversion price published on the vendor's site | TraqioYes$0.04 per conversion, above the free bucket | LinkrunnerYes“$0.010 per install up to 50,000 installs per month”, down to “$0.007 above 500K” |
| Free conversions | Traqio2,000 every month for each app, recurring | Linkrunner25,000 attributed installs, once: “they expire when you use them” |
| Organic installs billed | TraqioNoOnly installs attributed to a campaign are billed | LinkrunnerYesBilled when attributed to a source, organic included |
| Minimum spend or commitment | TraqioNoNone published | LinkrunnerNoNo annual lock-in on Free and Growth |
| Feature difference between plans | TraqioNoPlans differ in billed volume only | LinkrunnerYesFree: 30-day data retention, 3-month lookback and exports, limited organic attribution |
| Ad networks integrated | TraqioPartlyMeta and TikTok (spend and conversions); Apple Ads install attribution, without its spend | LinkrunnerYesGoogle Ads, Meta, Apple Search Ads, Snapchat Ads, LinkedIn Ads, TikTok |
| Analytics and engagement tools | TraqioNoNo forwarding to analytics tools | LinkrunnerYesAmplitude, Braze, GA4, Netcore listed |
| Deferred deep linking | TraqioYesAndroid deterministic; iOS by opt-in IP match | LinkrunnerYesDeep linking and deferred deep linking on every plan |
| Fraud protection | TraqioPartlyRule-based (click injection, duplicate device…); no ML scoring | LinkrunnerYes“Fraud Protection” and “Suspicious Install Tracking” on every plan |
| Advertising id or fingerprinting | TraqioNoNot by default; the advertising id is an opt-in of yours | LinkrunnerNot stated on its home or pricing page |
| Audiences and remarketing | TraqioNoRefused by design | LinkrunnerYesRemarketing and audiences listed |
| Security certifications | TraqioNoNone yet | LinkrunnerYesSOC 2 Type 2, ISO 27001:2022 |
What one app costs a month, by volume
| Attributed installs a month | Traqio | Linkrunner |
|---|---|---|
| 1,000 a month | TraqioYes$0 a month, every month | Linkrunner$10 a month once the free stock is used (it covers the first 25 months) |
| 2,000 a month | TraqioYes$0 a month, every month | Linkrunner$20 a month once the free stock is used (it covers the first 12 months) |
| 5,000 a month | Traqio$120 a month, every month | LinkrunnerYes$50 a month once the free stock is used (it covers the first 5 months) |
| 10,000 a month | Traqio$320 a month, every month | LinkrunnerYes$100 a month once the free stock is used (it covers the first 2 months) |
| 50,000 a month | Traqio$1,920 a month, every month | LinkrunnerYes$500 a month (the free stock covers less than a month) |
| 100,000 a month | Traqio$3,920 a month, every month | LinkrunnerYes$950 a month (the free stock covers less than a month) |
By design
Three things Traqio will not do, and the one choice behind all three.
An install here is identified by a random id the SDK creates inside your app and keeps to itself. Not the advertising id, not a fingerprint assembled from an IP address and a screen size. That single choice is worth stating plainly, because it is what buys you the first item below — and what costs you the next two.
- No advertising ID or fingerprinting by default
- Android attribution is deterministic because the click id travels with the Play Store visit and comes back through the Install Referrer — not because a device was recognised. Your app-store data disclosure stays short, your consent screen has less to ask for, and nothing in the pipeline depends on a permission a user can withdraw. Two exceptions are yours to turn on. If you buy from Unity Ads or AppLovin, which attribute by the advertising id, you can switch on sending it from the SDK — your choice, never a prompt of ours, and never the install's identity. And probabilistic web-to-app matching on the hashed IP address, only for users who consented in your app, labelled as such in your reports.
- No identity graph
- Following an anonymous person from a phone to a tablet to a laptop needs an identity graph, and an identity graph needs the identifiers above. Traqio joins surfaces one way only: when your app and your website report the same user id — yours, for a signed-in user — they are one person. A visitor who never signs in stays on the device and the browser they used, rather than being joined to someone on a probability.
- No audience export, no activation
- Your install data is never turned into a targetable audience. Audience activation is the standard upsell of this category and it runs on exactly the identifier matching this product refuses, so it is not on a roadmap here. The only place your data leaves Traqio is the two ad platforms you connected yourself, as the conversions you asked us to forward.
None of these three is a backlog item waiting for engineering time, and two of them — an identity graph and audience activation — are ruled out for as long as the first one holds. What is simply not built yet is a different list, and it is on the home page.
What does Linkrunner cost?
Linkrunner publishes a free plan with 25,000 attributed installs granted once, then a pay-as-you-go Growth rate of $0.010 per install up to 50,000 installs a month, $0.009 up to 100,000, $0.008 up to 500,000 and $0.007 above, with Enterprise on custom pricing (linkrunner.io, checked 2026-10-23). Its pricing page shows the same tiers in rupees, from ₹1.20 to ₹0.80 per install.
Linkrunner bills an install it attributes to a source — paid, organic, referral, deep link or SKAN postback — and does not bill reinstalls or clicks that never convert, according to the FAQ on its pricing page.
Traqio publishes $0.04 per conversion, with 2,000 conversions free every month for each app and no monthly fee. A conversion is one install attributed to a campaign; organic installs and the events that follow an install are measured and reported, never billed.
Which one costs less, and from what volume
Linkrunner costs less than Traqio above about 2,700 attributed installs a month for one app. Below that volume Traqio costs less, and up to 2,000 installs a month it costs nothing, every month, for as long as the app stays under that volume.
The two grids are built differently. Linkrunner's unit rate is a quarter of Traqio's ($0.01 against $0.04), so the gap grows with volume: at 10,000 installs a month, one app costs $100 at Linkrunner and $320 at Traqio. Traqio's free allowance renews every month and belongs to each app, while Linkrunner's 25,000 free installs are granted once and last as long as the volume lets them: about two years at 1,000 installs a month, two and a half months at 10,000.
Where Traqio is the better fit
Traqio is the better fit for an app below a few thousand installs a month, for a team that wants the whole product on the free plan, and for a team that does not want advertising identifiers in its measurement.
- A free quota that renews: 2,000 installs every month for each app, so a small app is never billed and a second app gets its own allowance.
- The same product on every plan. Linkrunner's free plan lists 30 days of data retention and a 3-month lookback; Traqio's plans differ in billed volume only.
- Organic installs are never billed at Traqio; Linkrunner bills the organic installs it attributes.
- No advertising id and no fingerprinting by default: Android and web attribution are deterministic, iOS goes through SKAdNetwork and Apple Ads' own attribution token, and any probabilistic match is opt-in and labelled in the reports.
- A ROAS that shows its work: Traqio publishes how the figure is built and where it can be wrong.
When Linkrunner is the better choice
Linkrunner is the better choice for an app with several thousand installs a month or more, for a team buying on Google Ads, Snapchat or LinkedIn, and for a buyer whose procurement asks for certifications and references.
- Price at volume: above about 2,700 installs a month for one app, Linkrunner's published rate costs less.
- Social proof: Linkrunner states “250+ growth teams”, names customers such as Playo, Matiks and BukuWarung and publishes customer stories. Traqio is in early access and shows no customer logos.
- Integrations: Google Ads, Snapchat Ads and LinkedIn Ads, plus analytics tools such as Amplitude, Braze and GA4. Traqio has none of them.
- Certifications: Linkrunner lists SOC 2 Type 2 and ISO 27001:2022. Traqio has no certification.
- Remarketing and audiences, which Linkrunner lists and Traqio refuses by design.
What this page could not verify
Linkrunner's pages do not say whether its free stock and its rates apply per app or per account, and they do not describe whether Linkrunner uses the advertising id or fingerprinting to attribute installs. This page therefore makes no claim on either point.
Linkrunner's pricing page showed its rates in rupees when this page was written; the dollar rates are the ones published on Linkrunner's own comparison page with AppsFlyer. The customer count and customer results are Linkrunner's statements and were not checked independently.
How to compare the two on your own data
Linkrunner and Traqio can run side by side: the Traqio SDK sits next to the Linkrunner SDK, both record the same installs, and no historical data moves. Two to four weeks of the same campaigns settle which numbers the team trusts.
Traqio is in early access: sign-up and the free plan are self-serve today, and paid billing is not switched on yet, so usage above the free bucket is not charged at the moment.
FAQ
- How much does Linkrunner cost?
- Linkrunner grants 25,000 attributed installs free, once, then charges $0.010 per install up to 50,000 installs a month, $0.009 up to 100,000, $0.008 up to 500,000 and $0.007 above, with custom Enterprise pricing (linkrunner.io, checked 2026-10-23).
- Is Traqio cheaper than Linkrunner?
- Only at small volume. Up to 2,000 installs a month for one app Traqio costs nothing, every month; above about 2,700 installs a month Linkrunner costs less, because its rate is $0.01 per install against $0.04.
- Does Linkrunner's free plan include every feature?
- No. Linkrunner's pricing page lists 30 days of data retention, a 3-month lookback and 3 months of exports on the free plan. Traqio's free plan is the same product as its paid plans; only the billed volume differs.
- Does Linkrunner bill organic installs?
- Linkrunner's pricing FAQ says it bills installs it attributes to a source, organic included, and not reinstalls. Traqio bills only installs attributed to a campaign; organic installs are free.
- Can I run Traqio alongside Linkrunner?
- Yes. The Traqio SDK can be added next to the Linkrunner SDK, both record the same installs, and historical data stays in Linkrunner.
Sources
- Linkrunner — Pricing — checked 2026-10-23
- Linkrunner — Linkrunner vs AppsFlyer (USD rates) — checked 2026-10-23
- Linkrunner — home page (integrations, customers, certifications) — checked 2026-10-23
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Last updated 2026-10-23